Expanding to Europe

So far, the Good Mark's Study Guides have been available for sale through the Good Mark's Study Guides website, through campus bookshops in Southeast Asia (primarily in Singapore), and through the INSEAD campus store in Fontainebleau, called Foot Note.

Now, it is time to introduce the study guides to Europe, starting with the United Kingdom. Since the Good Mark's Study Guides are a new product in the UK, the plan is to approach a number of campus bookstore chains and to offer them a trial of the Good Mark's Study Guides in some or all of their stores.

Once the trial has been successfully completed (and I have no doubt of that, given the success of the guides in Singapore and in the Foot Note store), the search will start for a suitable distributor and for sales representatives so that I can supply all the campus stores and academic bookshops in the UK.

Wish me luck...